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Northfield Carpets International
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Organization Name Northfield Carpets International
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Northfield Carpets International (NCI) believes that each rug design lends itself to a particular interpretation of wool and weave. Using the finest natural materials such as mohair, silk, hemp, New Zealand and exotic wools, and the best quality vegetable and metal-complex dyes, Northfield Carpets International creates beautiful and enduring works that are certified as child-labor-free by RugMark.

Northfield Carpets produces handmade artisan carpets for architects and designers, as well as design collections for private label by other companies. With weaving workshops in three countries, the company tailors materials and technique to the aesthetic and technical requirements of each designerís creative vision.

Along with its partners at RugMark, NCI believes that nothing is truly beautiful if it is built on the suffering of others. Several core beliefs inform NCIís vision and business practices:

  • Cultural traditions of others should be honored and respected, even when encountering difficulty in doing so. Doing business cross-culturally requires an extra degree of sensitivity, but if done well can become a vehicle for necessary social change.
  • The art of rug weaving is as old as recorded history. This tradition is timeless, and so is the art it creates.
  • Living with beautiful handmade objects nourishes the soul. Beautiful objects come to life when infused with the spirit of the artisan. Only when carpets possess this indefinable quality can they rightfully be considered ďart-levelĒ carpets.
  • Custom rugs should be accessible. Having the option to commission a carpet specific in color, design, and size was an option available once only to royalty and nobility. Northfield strives to revive the tradition of authentic custom carpets that are designed and crafted as works of art.

Tracy Davis, Northfield Carpetís president and director of operations, was first a collector and dealer of antique oriental carpets, then a retail gallery owner and oriental rug appraiser. Prior to the her involvement in the carpet industry, she spent several years in new business administration, and continues to do public service in planning and economic development in her home town of Northfield, Minnesota.

Danielle Freudenthal, the companyís vice-president of sales and marketing, holds a Masterís Degree in International Business from Helsinki University in Finland. Before co-founding NCI, she was an International Marketing Manager for Nokia Communications in Finland and the Vice President of Sales for a leading textile manufacturer in the U.S.

For more information on Northfield Carpets, visit www.northfieldcarpets.com.

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