GoodWeave

Become a GoodWeave Marketing Partner

Increase sales and access to a growing market of socially conscious consumers; enhance brand awareness; and gain valuable selling tools – all while helping bring an end to exploitation of children in the rug industry.

The GoodWeave Campaign to End Child Labor is a comprehensive strategy to bring consumers, interior designers and architects to your door.  Showrooms enjoy a range of benefits, and as a Marketing Partner you receive high-profile recognition and the opportunity to demonstrate your commitment to social responsibility. For an annual tax-deductible contribution, payable in monthly installments, Marketing Partners receive:

• Increased exposure and links through the GoodWeave website, which features a streamlined section for consumers shopping for a rug online. Marketing Partners receive logo placement and top-line listing with reciprocal web links in the showroom zip code search section; and recognition on the high-profile Marketing Partner page. Marketing Partners also benefit from the GoodWeave Google Adwords campaign.
• Recognition and promotion in print materials to include GoodWeave’s Rug Sourcebook, Annual Report, and more.
• Sales tools and point-of-sale materials that include GoodWeave point-of-sale brochures, logos for use on your web site, customizable “Certificate of Origin” cards for clients, talking points for your sales staff and promotional ideas.  
• Affiliation with a new ad campaign developed by Leagas Delaney, one of the world’s most sought after agencies, now appearing in Interior Design, Dwell, Luxe Interiors + Design and several other national and regional design publications. Ad placements continue to drive an increasing number of consumers to GoodWeave.org. 
• Access to professional-quality photo library – virtually unlimited access to GoodWeave’s extensive digital photo library, including images from its national traveling photo exhibit Faces of Freedom.
• GoodWeave holiday cards for 100 of your top clients.
• Focused editorial efforts with consumer and trade media to gain exposure for the certified rugs you sell. Marketing Partners will be invited to serve as spokespeople.
• Exposure through GoodWeave event participation at both interior design/architectural and consumer events.

To join GoodWeave’s Marketing Partnership program, contact Scott Welker or April Thompson at 202-234-9050 or Partnership@GoodWeave.org.